Assassin's Creed is Ubisoft's most important, bestselling franchise, and it's also generally the firm's most anticipated series by gamers," said Keza MacDonald, UK editor of gaming news site Kotaku.
"The fact that after Unity came out, the conversation has been almost entirely about how many bugs it's got and how broken it is in certain areas, is really, really damaging for the company."
Missing faces
防脫髮
Ubisoft has traditionally had a more consumer-friendly reputation than some of its rivals.
Assassin's Creed Unity Missing faces in the PC version of Ubisoft's title are one of the most obvious bugs
However, its brand had already been under pressure after May's release of Watch Dogs, which many critics had suggested failed to deliver the quality of graphics shown off at the E3 trade show before its release.
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The issues with French Revolution-set Assassin's Creed Unity were even more clear-cut. Glitches meant the protagonist could fall through the ground, become stuck in hay carts, encounter invisible walls and, at times, parts of his face could become invisible.
In addition, frame rate problems and outright crashes led to criticism that the title was not ready for release - particularly the version for PCs.
"Unfortunately, at launch, the overall quality of the game was diminished by bugs and unexpected technical issues," wrote Mr Mallat.
"I want to sincerely apologise on behalf of Ubisoft and the entire Assassin's Creed team."
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